Marriott hits a six with new ICC deal
Marriott Bonvoy has inked a deal with the International Cricket Council to become its official accommodation partner, signing a multi-year strategic global partnership contract.
The deal with ICC spans through to 2029 and offers Marriott Bonvoy’s 260 million members the opportunity “embrace the excitement of the game across continents”, the hotel giant stated.
“Cricket continues to grow as a global sport, with rising fan engagement worldwide and momentum,” Marriott International, EVP and Chief Customer Officer Peggy Roe said.
“With more than 2 billion fans globally, we are proud to serve as the ICC’s Official Accommodation Partner and look forward to delivering exclusive access and once-in-a-lifetime experiences for our members who are passionate about cricket.”
The agreement covers all ICC Men’s events over the next four years: The ICC Men’s T20 World Cup 2026 in India and Sri Lanka, the ICC World Test Championship Final 2027 in the United Kingdom, the ICC Men’s Cricket World Cup 2027 in South Africa, Zimbabwe and Namibia, the ICC Men’s T20 World Cup 2028 in Australia and New Zealand, the ICC World Test Championship Final 2029 in the United Kingdom and the ICC Champions Trophy 2029 in India.
by Daisy Melwani