Marriott completes CitizenM acquisition
Marriott International completed its $355 million acquisition of lifestyle hotel brand CitizenM, the company announced Wednesday.
The move brings 37 open hotels, or more than 8,700 rooms, into Marriott’s portfolio. Two more CitizenM hotels, totalling more than 300 rooms, are also in development.
“As travelers continue to seek innovative lodging offerings that blend technology with genuine, people-first hospitality, the citizenM brand is the perfect addition to our portfolio,” said Marriott President and CEO Anthony Capuano in a statement.
Plans for the acquisition were announced in April. Marriott now begins the process of integrating CitizenM hotels into its systems and platforms, according to the announcement. They will remain bookable via CitizenM platforms until the integration is complete, which Marriott expects to be later this year.
According to Marriott, there are “more details to come” about how CitizenM’s subscription program will work following integration, but the program is currently still live.
Noelle Mateer