The newly launched platform goes beyond traditional hotel bedding and bath products to include furniture, décor, lighting, rugs and art inspired by Marriott’s hotel brands and destinations.
The inaugural collections are based on W Hotels and Westin Hotels & Resorts, with additional destination-themed collections planned later in 2026.
According to Peggy Roe, the initiative reflects changing consumer preferences, where hotels are increasingly influencing how people design and experience their homes.
The W Hotels Living collection has been developed in partnership with the Rockwell Group and draws inspiration from the redesigned W New York – Union Square. The collection includes modern beds, upholstered benches, nightstands, rugs, lighting and decorative accessories reflecting the brand’s bold and contemporary design language.
Marriott Bonvoy Boutiques also plans to introduce destination-inspired collections, beginning with a French Riviera-themed assortment in June 2026 featuring home entertaining products such as trays, linens, vases and wine goblets inspired by coastal European living.
Later this year, the company is also expected to unveil the JW Marriott Living collection inspired by the JW Marriott Hotel Tokyo.