Loyal Sun Lounger Stars in New Calile Hotel Spot from Florence
International news
Hotel has launched a new summer campaign that touts the beauty of afternoons by the pool in a unique and unconventional way.
Together with agency Florence and director Scottie Cameron, the "Poolside Attraction" short film runs viewers through the day of a hotel guest and a sun lounger that just wouldn't let the man out of its sight.
It turns the common holiday dilemmas experienced by guests around; instead of seeking a vacant sun lounger by the pool, the sun lounger seeks you.
According to a Forbes study, videos get around 1,200% more shares compared to images and text combined, making it an effective tool to tell stories in a unique and fun manner.