LEVA Hotels launches 5-star brand ‘Zen by Leva,’ debuts first luxury property in Saudi Arabia

LEVA Hotels began its story in 2019 with the launch of its first property, a 4-star hotel in Dubai. Since then, the brand has grown exponentially, now managing 11 properties across the Middle East and Africa region. According to a report by Colliers International, the MENA hospitality market is projected to grow to $32 billion by 2026, driven by increasing tourist arrivals and the region’s commitment to diversifying its economies. LEVA has tapped into this market by embracing innovation, technology, and personalized service, setting itself apart as a forward-thinking brand. The introduction of Zen by Leva is the next bold step, aligning with the company’s vision to evolve within the hospitality industry.

To support the growth of the Zen by Leva brand, LEVA Hotels is committing an initial investment of $15 million, with plans to acquire 1200 keys in regions including Saudi Arabia, Egypt, Morocco, Qatar, and UAE, under the Zen brand within the next 2027. This investment reflects LEVA’s confidence in the brand’s potential and the growing demand for luxury experiences in the MENA region.