Kylian Mbappé Becomes the New Face of Accor’s Latest Campaign: “Don’t Be a Guest, Be a Guest Star”
What if the pinnacle of hospitality meant being welcomed like a global superstar wherever you are in the world? With ALL Accor, Accor’s booking platform and loyalty programme, this is no longer just a promise – it’s a reality. Today, the brand unveils its new campaign, “Don’t be a Guest, be a Guest Star”, fronted by none other than Kylian Mbappé.
“ALL Accor is far more than just a booking platform, it’s a true experience catalyst, powered by an ambitious loyalty programme that turns every stay into a memorable moment. With over 100 million members, it stands as one of the most engaging programmes globally – a testament to its ability to foster loyalty and inspire. With ALL Accor, travelers – whether it’s Kylian Mbappé or everyday adventurers – are guaranteed special attention, without distinction, to enjoy a truly exceptional experience throughout their journey, from booking to post-stay.” – Alix Boulnois, Chief Commercial, Digital & Tech Officer, Accor
Launching across key markets (France, the United Kingdom, Germany, Australia, Brazil, China) from June 12, 2025, this new ALL Accor campaign will be rolled out as part of a full 360° activation. The campaign will include a hero film and visuals, promoted via social media, video-on-demand (VOD) advertising over two months, and digital out-of-home (DOOH) placements in airports for one month.