Centered around the idea of its immersive artistic concept and a commitment to fostering deep local connections, the property is described not as a hotel but as a living art space. Under the artistic direction of Agnese Landolfo, Kerten Hospitality’s Art Curator, the property has been transformed into a gallery-like experience, featuring site-specific installations and contemporary artworks created exclusively for the hotel. Collaborating with renowned firm Genius Loci Architettura (GLA) and a curated selection of local artists, the project integrates Rome’s rich artistic heritage with modern creativity, in an effort to ensure that every corner of the hotel tells a unique story.
“Our focus on authentic local experiences, design-driven spaces, and community-centric hospitality will redefine the way travellers engage with Rome,” said Marloes Knippenberg, CEO of Kerten Hospitality. “This expansion in Italy marks an exciting step in our global growth, with plans to strengthen our presence across Europe and Morocco.”