Kempinski Hotels appoints Barbara Biffi as chief brand officer
International news
Luxury hospitality group Kempinski Hotels has named Barbara Biffi as chief brand officer as the company moves forward with its transformation plans.
Biffi will be responsible for managing the company’s brand and marketing framework, and will also direct the company’s global brand strategy and oversee marketing operations.
Her responsibilities include maintaining consistent brand messaging across all channels and improving digital and e-commerce platforms to focus on guest needs.
Biffi has more than 20 years of experience in hospitality, brand management, technology, and digital strategy.
Her past roles include global sales senior vice-president and brand vice-president at Silversea Cruises, as well as senior positions at MSC Cruises.
Kempinski operates 75 properties in 33 countries, with more than 25 projects in its development pipeline.