Kempinski extends China partnership
Kempinski Group has renewed and deepened its longstanding partnership in China with BTG Hotels, as the pair work together to exploit opportunities in the country’s growing hospitality sector.
First, there will be a drive to expand Kempinski’s Chinese Heritage portfolio. This will roll out more luxury hotels appealing to sophisticated Chinese travellers, and international visitors alike.
Second, the pair plan to launch a new lifestyle hospitality brand in the country. Aimed principally at Chinese guests, BTG and Kempinski aim to grow this brand’s presence to 200 hotels across China, over the next five years.
Third, the two companies will work together to build out their new, promising brand launches, Bristoria and NUO. Bristoria is already open in Erbil, Iraq with plans for more sites soon, while NUO is growing from its early base of two hotels in Beijing. Finally, both Kempinski and BTG see opportunities to grow business by integrating their loyalty programmes and membership.
by Chris Bown