JW Marriott names Aishwarya Rai Bachchan ambassador
JW Marriott has appointed Aishwarya Rai Bachchan as its global brand ambassador, strengthening the luxury hospitality brand’s global 'Stay in the Moment' platform through a collaboration that places India’s growing influence on international travel at its centre.
Over more than two decades, she has represented India internationally across cinema, fashion, philanthropy and cultural platforms. JW Marriott said her global profile, credibility and long-standing public presence reflect qualities that align with the brand’s emphasis on balance, authenticity and intentional living.
The partnership will see Rai Bachchan featured across global brand campaigns spanning film, print and digital channels. She will also participate in curated brand experiences in India and selected international markets. The creative approach will focus on moments of reflection, connection and understated luxury within JW Marriott properties, highlighting spaces designed to promote calm, clarity and meaningful engagement.
Bruce Rohr, vice president and global brand leader, JW Marriott, said: “Aishwarya’s global stature, warmth, and authenticity make her a natural embodiment of JW Marriott and an ideal partner for the brand. She brings a thoughtful, grounded presence that reflects the way our guests seek to travel – with intention and a sense of connection. As we continue to expand in India and across markets shaped by Indian travellers, this collaboration reinforces our commitment to celebrating presence as the ultimate in luxury experiences.”