Josun Hotels & Resorts bets big on kimchi as 2025 sales surpass W54b
Josun Hotels & Resorts is doubling down on its kimchi business, aiming to grow annual sales of its premium packaged kimchi brand to 100 billion won ($75 million) by 2030 as demand rises at home and abroad.
The hotel group said its kimchi division saw 54 billion won in annual sales in 2025, after maintaining double-digit growth for five consecutive years. From 2021 to 2025, the brand recorded an average annual growth rate of 23.8 percent, buoyed in part by a decline in home kimchi making since the pandemic.
Originally launched in 2004 at Shinsegae Department Store’s Gangnam branch following requests from hotel guests, Josun Hotel kimchi has evolved into a leading name in premium packaged kimchi. The company attributes its positioning to hotel chef expertise and the use of high-quality ingredients.
To support further growth, the company relocated and expanded its production facility in January to Seongnam, Gyeonggi Province.
The expansion is expected to double production capacity by 2030, with daily output rising to as much as 6,000 kilograms.
Hong Yoo