JHL Collections unveils new mid-scale hotel brand
In celebration of its fourth anniversary, Indonesian hospitality company JHL Collections has launched Noema, a new mid-scale resort brand that plays up local experiences.
The first Noema property will open in Bali this December, offering 157 rooms and facilities including a restaurant, swimming pool, spa, and fitness centre. It will differentiate itself from other properties in the same category through architecture, art, interior design and culinary to connect guests with the local environment and traditions.
Satria Wei, executive director of JHL Collections, added: “Noema focuses on offering experiences with a variety of activities, such as cooking classes, sustainable art and craft workshops, as well as wellness programmes. All activities are based on local communities’ values and culture.”
In the long run, JHL Collections aims to enter the international hospitality market, targeting to open its first property in South-east Asia in the next three years.