Japan tourism firm HIS Group upgrades amenities for Henn na Hotel chain
Innovative Japanese travel firm HIS Group seeks to shift the focus of its unique hotel chain with a slate of upgraded amenities.
Currently, HIS Group operates more than 40 lodging facilities in Japan and abroad, specifically through its tech-centric and quirky Henn na Hotel chain. The chain is known for its use of robotic technology and holograms for checking guests in or out at reception desks without need for human intervention.
Under the new scheme, Henn na Hotel’s branches in Kyoto, Sendai, and the Asakusa district of Tokyo will be equipped with upgraded amenities, including larger televisions.
Through this, HIS Group hopes to boost its average daily rate by as much as 30 percent.
HIS Hotel Holdings senior executive Manabu Shimizu remarked that, before the pandemic, the company focused on increasing the number of its hotels in order to raise sales. Now, though, the company aims to improve its overall profitability.