ITC Hotels Limited launches its new premium brand ‘Epiq Collection’
International news
ITC Hotels Limited (ITCHL) announces the launch of a new brand ‘Epiq Collection’ to further strengthen the growth path for its ‘Asset-Right’ strategy. The inaugural hotels under the new brand will be in Odisha and Andhra Pradesh.
The first two ‘Epiq Collection’ projects are under development in Puri and Tirupati; these will mark the brand’s debut in culturally rich destinations. ‘Epiq Collection’ Puri, the company’s owned hotel with 118 rooms, and ‘Epiq Collection’ Tirupati, a managed hotel with 201 rooms, will open and join the CLUB ITC rewards programme in the next two years.
With this new brand launch, ITC Hotels aims to add about 1,000 keys under ‘Epiq Collection’ over the medium term, reinforcing its commitment to offering elevated hospitality experiences across India. This initiative also reflects ITC Hotels’ continued focus on expanding the hospitality footprint while offering a distinctive, locally inspired stay under a unified premium brand identity.