Is your hotel’s marketing keeping up with 2025 guest expectations?
International news
Guest behaviours are changing fast, and marketing strategies need to keep pace. At Bookboost, we wanted to see how hotels are really using their data, running campaigns, and connecting with guests today.
So we asked hotel marketers across the industry about their strategies, challenges, and wins. The results, now published in The State of Data-Driven Marketing in Hospitality, reveal where hotels are excelling, where they’re falling short, and the opportunities you can seize right now.
Inside, you’ll discover:
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How many hotels actually segment their guests (and how many don’t)
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Which channels are underused, despite guest demand
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Why personalisation is still a challenge for most teams — and what top performers are doing differently
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The reality behind data quality and confidence in hospitality marketing
Johanna Bernuy
Marketing Manager
Bookboost