Introducing Miramis – a new luxury hospitality brand launched by Swedish holding company Qarlbo AB
Qarlbo AB, the Swedish investment group renowned for nurturing brands with a forward-looking approach, is proud to introduce Miramis, a new luxury hospitality brand crafted for discerning travellers seeking memorable and authentic experiences. With its launch, Miramis represents Qarlbo’s commitment to develop iconic properties in emerging destinations.
The launch portfolio for Miramis features the iconic properties situated in some of Italy’s most enchanting locations, all within a short distance of one another in Southern Tuscany, just over an hour from Rome: LA ROQQA and Isolotto Beach Club in Porto Ercole, both launched in 2023, together with Hotel Torre di Cala Piccola in Porto Santo Stefano and Fattoria La Capitana in Magliano in Tuscany, which will both undergo extensive renovations. Additionally, as part of urban regeneration projects, a new hotel is planned at the site of the former Cirio factory in Porto Ercole. Each property will offer distinct and complementary experiences, whether seaside or countryside.
Miramis is a part of the Swedish holding company Qarlbo AB, a family-owned business founded by the Jonsson family. Qarlbo embraces long-term investments in companies, holding majority stakes and partnering with the founders, across sectors ranging from entertainment and hospitality to energy, biodiversity and real estate, always with a focus on sustainability.