International Breweries Engages Bar Owners, Hotel Managers with RBS Initiative

International news
International Breweries Plc (IBPLC), a proud member of AB InBev, the world’s largest brewer with over 500 beer brands, has concluded its one-year Responsible Beverage Service (RBS) programme in Port Harcourt, Rivers State. The pioneering initiative, aimed at promoting responsible drinking and discouraging harmful use of alcohol, was successfully concluded leaving a positive impact on communities and members.

The RBS initiative by International Breweries was conceived by the AB InBev Foundation, the programme’s sponsor. It delivered targeted training to bar owners and managers through comprehensive sessions, simultaneously breathing new life into local communities via initiatives like clean-up exercises. The intervention programme aimed to mitigate alcohol-related harms attributed to problems such as drunk driving, underage drinking, binge drinking, and alcohol consumption by pregnant women.

In 2015, AB InBev launched the Global Smart Drinking Goals, with a target to reduce harmful alcohol use by at least 10% in six cities by the end of 2020, this objective was successfully achieved.