IHG doubles German hotels with NOVUM Hospitality deal
IHG Hotels & Resorts is to double its presence in Germany after signing a deal with private hotel operator NOVUM Hospitality.
The deal will see IHG increase its portfolio in Germany to more than 200 properties in 100 cities. NOVUM currently has 108 open hotels with another 11 hotels under development, which will join IHG’s system over the next four years.
This will include more than 50 hotels through a collaboration between IHG’s Holiday Inn and NOVUM’s midscale niu brand, which will be known as Holiday Inn – the niu.
IHG will also use the deal with NOVUM to introduce its mid-range Garner and Candlewood Suites extended-stay brands to the European market for the first time.
NOVUM’s Yggotel, Select and Novum brands, which have a total of 56 open and forthcoming hotels, will convert to Garner, while its 11 acora Living the City hotels will rebrand under the Candlewood Suites name.
The vast majority of NOVUM’s properties are located in Germany, although the company also operates eight hotels in Austria, the Netherlands and the UK.