IHG brings Ruby brand to US
IHG Hotels & Resorts is bringing its recently acquired Ruby Hotels brand to the U.S., prioritizing major U.S. urban markets with new build, conversion and adaptive reuse opportunities.
While no specific franchise deals in the U.S. were mentioned as part of IHG’s announcement, Americas CEO Jolyon Bulley said the goal is to grow the brand founded in Germany in 2013 to more than 120 global hotels during the next decade and more than 250 during the next 20 years. There are currently 34 Ruby hotels open or in the pipeline in major European cities. Bulley added that IHG is already engaging with potential owners about Ruby development opportunities.
“Ruby is a brand built for the future of hospitality,” Bulley added. “Its success in Europe speaks to the growing demand for flexible, lifestyle-focused hotels in highly traveled locations. Ruby’s U.S. introduction will complement our premium portfolio and offer owners a differentiated product with strong economics and scalable growth potential. We’re encouraged by the initial interest and buzz around Ruby, which reinforces our confidence in its appeal and ability to thrive in this market.”
By Jeffrey Weinstein