Hyatt Launches New Sydney Hotel With Scavenger Hunt
Guests are challenged to visit the ‘Haymarket Hundred’ – a list of 100 curated neighbourhood discoveries – to receive rewards as part of the Supersolid campaign, LBB’s Lilya Murray writes.
The brand platform, ‘Be Part of It’, was created by Supersolid off the back of a pitch win, and launched with a short film, shot by I Am Sam’s Benito Martin. It invites guests to explore the ‘Haymarket Hundred’, a compilation of 100 curated Haymarket discoveries unlikely to be on a standard tourist’s itinerary.
Activities include snapping selfies with the neighbourhood’s famous ginger cat at Dong Nam A & Co grocery store, and chasing the spiciest bites the neighbourhood has to offer, all tracked by a stamp card initiative.
Participants are rewarded for exploring the neighbourhood and spending time and money with local businesses via a $20 credit at Talk Shop, the all-day hangout at Caption by Hyatt Central Sydney -- part café, part bar, part community hub.
Jonathon Shannon, co-founder of Supersolid, told LBB the ‘Haymarket Hundred’ isn’t just a glossy guidebook.
“It’s a self-guided journey to experience all the people and places that make this neighbourhood special,” he said.