Hyatt appoints global leaders as it rethinks brand strategy

Hyatt appointed international businessperson Marc Jacheet as group president for the company’s Europe, Africa and Middle East region, according to a Wednesday release. Jacheet’s appointment is effective March 17, and he will fully transition into the role by July 1. Based at Hyatt’s EAME hub in Zurich, Jacheet will report directly to CEO Mark Hoplamazian.

Jacheet brings more than 25 years of management experience to the position, having previously held leadership roles at global luxury and consumer brands like De Beers, Louis Vuitton, Moët & Chandon and Evian, per Hyatt.

Hyatt’s former EAME group president, Javier Águila, was named chief growth officer, effective July 1. In his new role, Águila will oversee Hyatt’s global growth “through development strategy and execution as well as transactions,” per the company, and remain in his new role as president for Hyatt’s Inclusive Collection, which took effect March 1.

Jim Chu, who has served as Hyatt’s chief growth officer since 2022, will assume the new position of head of owner relations, effective July 1, according to the company. Chu will bring “more focus and dedication to this important stakeholder group,” per Hyatt.