HotelWorld AI Emerges from Stealth with Launch of Leo, Its First AI Agent for Hotel Marketing
HotelWorld AI, founded in December 2024 and part of the NVIDIA Inception Programme, today announced the launch of Leo, an AI marketing agent designed to help hotels remain discoverable and competitive in an increasingly AI-driven world.
"We believe people are at the heart of the hotel experience," said Filip Boyen, Co-Founder of HotelWorld AI. "Our mission is to help hotels be discovered, enhance guest experiences, streamline operations, and allow hoteliers to focus on what truly matters." Boyen is a seasoned hotel executive, having previously served as CEO of Forbes Travel Guide and COO of Belmond.
As travelers increasingly rely on AI-powered assistants to research and plan trips, hotels face a growing risk of losing visibility to intermediaries. "Hotels are leaving money on the table as discovery shifts toward AI-powered search," said Boyen. "Leo helps hotels improve how they are understood and recommended by AI platforms such as ChatGPT, Google AI (Gemini), and Perplexity, turning that visibility into more direct bookings."
Leo is the first of several AI agents within HotelWorld AI's integrated multi-agent platform. Each agent is modular, focused on a specific stage of the guest journey, and powered by a shared data layer. Additional agents covering operations will be announced in the coming months.