HOTEL SOGO PIONEERS IoT CONCEPT ROOMS – HOSPITALITY IN THE PHILIPPINES
Hotel Sogo, the country’s largest and fastest-growing hotel chain, is unstoppable as the leader in hotel modernization. It recently launched its Sogo AI Tech Concept rooms, in its locations in Fairview, Malate, Pampanga and Davao as the pilot branches of this Innovation. This is the beginning of the hotel’s aggressive plan to adopt the technology of Internet of Things (IoT) integration as the hospitality and tourism world moves towards digital spaces.
Hotel Sogo’s self-check-in kiosk is initially designed to partially perform front office tasks to improve the customers’ hospitality experience, allowing guests to bypass the traditional check-in process and enjoy a hassle-free arrival experience. With just a few simple steps, guests can check-in, receive their room key via a QR code, and proceed directly to their room, saving valuable time and effort.
Hotel Sogo recognizes that automated staff can never replace its personalized service, which the hotel has been best known for, all these years. The hotel pioneered the 11-Safety Innovation at the height of the COVID-19 pandemic. This partially robotized hotel environment is a direction to protect the guests’ privacy further and continuously adapt to the safety protocols of the new normal.