Host agency Fora partners with Michelin's Tablet Hotels

International news
Tablet's curated selection of boutique hotels are now in Fora's portal for travel advisors, who can view rates and availability. Later this year, advisors will be able to book the hotels in the portal, said Fora cofounder and chief product and technology officer Jake Peters.

Fora and Tablet Hotels celebrated their partnership at an event held at the Fifth Avenue Hotel in New York on April 15.

About 1,000 of Tablet Plus hotels will initially be included in the integration, with more to follow. Tablet Plus is a subscription-only platform, featuring accommodations that offer perks such as spa credits, guaranteed late checkout, complimentary breakfast, room upgrades or welcome gifts.

According to Fora, the partnership follows a period of rapid growth in Tablet bookings at Fora -- a 440% year-over-year increase between Q1 of 2023 and Q1 of 2024.

Tablet has traditionally worked with travel advisors via its Tablet Pro program, paying 10% commission and providing exclusive discounts and upgrades plus dedicated agent support.

Brian Harney, head of global hotel operations at Michelin Guide and Tablet Hotels, said the Fora deal is a "great first test" of a portal integration.

Founded in 2000, Tablet Hotels has a network of around 5,000 hotels that "stand out for their style, service and personality -- regardless of price."