This expansion strategy was unveiled during a visit by Hilton President and CEO Chris Nassetta, who engaged with leaders and partners across Argentina, Peru, Colombia, and Costa Rica.
In 2023, Hilton opened around 20 new hotels and concluded the year with an additional 4,000 rooms in the market.
The company has added nine new countries and territories to its portfolio and launched seven new brands across the region.
It now has more than 100 hotels in its pipeline, and is set for a foray into seven new countries and territories.
Bermuda and Paraguay are on the list for 2024.