Hasbro showcases franchise-first licensing strategy at BLE 2026
Hasbro is unveiling a slate of new collaborations and brand extensions across collectibles, experiences, publishing, music, food & beverage and promotions.
At Brand Licensing Europe 2026, Hasbro is highlighting its franchise-first strategy and the latest ways its brands are coming to life through licensing, entertainment and consumer products. Reaching more than a billion fans worldwide, Hasbro continues to expand franchises including Transformers, My Little Pony, Peppa Pig, Magic: The Gathering, Dungeons & Dragons, Power Rangers, Monopoly, Clue/Cluedo, Play-Doh and more through collaborations spanning collectibles, fashion, experiences, gaming, publishing, music and promotions.
“The strongest brands create multiple ways for fans to engage, whether that’s through content, consumer products, experiences or licensing,” said Kim Boyd, President, Global Licensing & Entertainment at Hasbro. “Our focus is building connected franchise ecosystems that bring those touchpoints together, creating more opportunities for fans and stronger long-term value for our partners.”
Licensing continues to serve as a catalyst for franchise growth, giving fans more ways to engage with the brands they love across consumer products, storytelling, digital platforms and real-world experiences.