Hainan Airlines and IHG unveil new partnership

International news
IHG Hotels and Resorts and Chinese carrier Hainan Airlines have just unveiled details of a new two-year marketing partnership that will see one of the airline’s Boeing 787 Dreamliner aircraft painted in a special livery.

The “IHG Explorer” aircraft will be painted in “IHG’s iconic deep blue colour” and the cabin’s overhead bins will be decked out in custom decals.

The business class cabin will feature custom lumbar pillows co-created by the HUALUXE brand and Chinese artist Chen Jiu, and there will be a special menu created by Chinese restaurant brand Cai Feng Lou.

The first menu will be called “Cloud Banquet: Springtime Island Delights” and combines classic Cantonese dishes with flavors from Hainan.

Moreover, the 787-9 will feature a co-branded safety video that “blends IHG’s extensive and varied brand portfolio into essential flight safety instructions”.