The signing ceremony, held in Laotians Capital City Vientiane on May 29, marks H Group's first entry into the country, solidifying its "asset-light and internationalization" strategy.
The new properties, located in Vientiane and the historic city of Luang Prabang, will be developed in collaboration with three investment partners: Lao Kunpeng Industrial Co., Ltd., Yuting Hotel Investment Management Co., Ltd., and KP Construction Sole Co., Ltd.
"This signing of four hotels in Laos is an important step for H World in promoting localized management and building a deeply rooted network across the region," said Zhu Xiaogang, President of H World Asia Pacific.
"We are committed to strengthening our operational capabilities in Southeast Asia and delivering high-quality, full-lifecycle services to our partners. We are confident that these projects in Laos will become the highlights in H World's development in the region", added Zhu.