Gruppo UNA rebrands as UNA Italian Hospitality
Hotel group Gruppo UNA has rebranded as UNA Italian Hospitality to reflect the group’s renewed focus on its Italian heritage.
With a portfolio of more than 50 hotels across Italy, UNA Italian Hospitality features two collections: UNA Esperienze (upscale hotels and resorts) and UNA HOTELS (urban and leisure hotels).
The company said the rebrand is designed to enhance brand recognition, attract a growing international audience, and unify the group’s offering.
Chief executive officer of UNA Italian Hospitality, Giorgio Marchegiani said: “The group’s strong growth in the past three years, alongside the increase in competing foreign brands in Italy, have led us to reflect on the factors that distinguish our brand. After listening to what our guests, clients and partners have to say and studying the market, we have identified “Italianness” as the key salient element.
To support the transformation, UNA Italian Hospitality has launched a redesigned website, developed in partnership with Unipol’s digital experience team.