Glowmads – the beauty-led travellers reshaping global hospitality
A new wave of travellers is redefining luxury through the lens of wellness, aesthetics, and self-care.
Known as Glowmads, these beauty-conscious globetrotters curate their journeys around skincare rituals, spa experiences, and destinations that nourish both body and soul. For them, travel is not just about escape – it’s about radiance, ritual, and rejuvenation.
Glowmads seek out hotels that offer more than plush bedding and panoramic views. They’re drawn to properties that integrate wellness into every detail – from the toiletries in the bathroom to the treatments in the spa and the lighting in the lobby. Their itineraries are shaped by what soothes, inspires, and enhances their glow.
Glowmad travel is rising because it taps into a deeper need: to feel good, look good, and connect meaningfully with place. As wellness becomes a lifestyle and beauty becomes culture, hotels that cater to this ethos are not just trending – they’re transforming travel.
By Andrea Thompson