Global Hotel Alliance expands global footprint
Global Hotel Alliance (GHA) has announced the signing of four new prestigious regional hotel brands, expanding its presence in some of the world’s most popular tourism destinations.
Paramount Hotels in the UAE, Unike Hotels in Norway, Sunway Hotels & Resorts in Malaysia and Andronis in Greece, add 32 properties to the world’s largest alliance of independent hotel brands, enriching its diverse portfolio with a mix of city and resort hotels that cater to the preferences of a wide range of travellers.
“The addition of these four regional independent hotel brands provides our 28 million GHA DISCOVERY members with an even greater choice of unique destination experiences. Each brand brings its own distinct character, appealing to growing traveller appetite for enriching stays in upscale and luxury properties, whether for culture and heritage, wellness and relaxation, or family fun and connection,” stated Chris Hartley, Chief Executive Officer, Global Hotel Alliance.
“The integration of Unike Hotels, Sunway Hotels & Resorts, Andronis and Paramount Hotels into GHA DISCOVERY will also generate significant growth opportunities through the platform, enhancing cross-brand activity and revenue for all GHA hotel brands.”