Former Standard International CEO Amber Asher joins Helbraun Levey
Helbraun Levey has announced that Amber Asher, former CEO of Standard International, the company behind hotel brands The Standard and Bunkhouse hotels, has joined as partner and chair to scale its hotel practice.
The company’s hotel practice is designed to support operators, brands, owners, developers, and investors launching and scaling their portfolios while navigating consolidation, experience-driven growth and increasingly complex partnerships. The group will advise across hotel development and acquisitions, management and licensing structures, joint ventures, franchising, branded residences, mixed-use projects and food-and-beverage partnerships, as well as related corporate, employment, intellectual property, technology and day-to-day general counsel matters.
“Just as hotels are no longer simply places to stay, food and beverage can’t be treated as an afterthought; it’s central,” said David Helbraun, founder and managing partner of Helbraun Levey. “Amber has built hospitality businesses from the inside. I’ve spent decades backing chefs and operators as they grow. We both understand hospitality from the inside out — the creativity, the pressure, the thin margins, and the constant challenge of staying relevant and profitable, especially on a scale. This partnership brings that experience together at exactly the moment the industry demands it.”
by Tatiana Valenzuela