Ennismore signs the first Mama Shelter in the Netherlands

International news
Ennismore, investor Chagall B.V and White House Development B.V. have announced the signing of Mama Shelter Amsterdam. Set to open its doors in Q1 2027, the brand’s first outpost in the Netherlands will blend local charm with Mama’s distinctive spirit.

Amidst the quaint villages and once-gritty industrial parks of the Noord district now lies some of Amsterdam’s most exciting creative and nightlife scenes. Mama Shelter Amsterdam will embrace all its new neighbourhood’s quirks and eccentricities. Designed by Mama Shelter’s in-house design team, guests can expect exuberant interior decorations, from graffitied ceilings to singular ornaments that draw references from the unique local area throughout the hotel. Echos of Mama’s personality extend to the hotel’s 150 guestrooms in two categories, with playful cartoon masks that remind guests not to take themselves too seriously.

The hotel’s design comes from the Amsterdam-based Paul de Ruiter Architects, which has created a design that aligns with a sustainable future and honours the building’s historic industrial past. In September 2024, the main contractor, J.P. van Eesteren, started the construction.