Dusit International signs strategic partnership for hotel development in France
Dusit International has signed a strategic partnership agreement with SYDEL to establish Dusit France, a joint venture created to bring Dusit’s unique brand of Thai-inspired gracious hospitality to France for the first time.
Leveraging SYDEL’s local knowledge and operational expertise, the joint venture will focus on identifying opportunities for Dusit Hotels and Resorts, whose portfolio of nine brands spans the lodging spectrum – from affordable lifestyle hotels to full-service luxury retreats.
Brands being considered for the French market include Dusit Thani (Bespoke Luxury), Devarana – Dusit Retreats (Wellness Luxury), Dusit Collection (Character Luxury), Dusit Hotels (Upper Upscale), dusitD2 (Lifestyle Upscale), Dusit Princess (Upper Midscale), ASAI Hotels (Lifestyle Midscale), and Dusit Suites (Lifestyle Long Stay).
Together, Dusit and SYDEL will identify strategic locations, support asset owners with repositioning projects, and introduce innovative hotel concepts focused on delivering memorable guest experiences, championing well-being, and creating long-term sustainable value.
Dusit’s portfolio currently spans 294 properties across 18 countries, including 55 operating under Dusit Hotels and Resorts and 239 luxury villas under Elite Havens. In Europe, the company operates the upper-upscale Dusit Suites Athens in Greece, located in the vibrant coastal district of Glyfada on the Athenian Riviera.