Dusit Hotels and Generator and Freehand Hotels partnership for global expansion
Dusit Hotels and Resorts has announced a strategic partnership with Generator and Freehand Hotels to foster international growth and expand their presence in new markets. This collaboration aims to utilize each company’s strengths to achieve sustainable expansion.
Under this partnership, Generator and Freehand Hotels will use their extensive experience in developing lifestyle hybrid accommodations to introduce Dusit Hotels and Resorts into key European and U.S. cities. Target locations include London, Paris, Rome, New York, Miami, and Los Angeles. Their expertise in the affordable lifestyle segment will be valuable in establishing Dusit’s diverse brand portfolio in these areas.
In return, Dusit Hotels and Resorts will leverage its established presence in Asia and the Middle East to bring Generator and Freehand’s boutique hotel-hostel hybrid model to prominent cities such as Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, as well as popular island destinations like Phuket and Bali. Dusit’s range of brands includes Dusit Thani, dusitD2, Dusit Princess, Dusit Suites, ASAI Hotels, and newly introduced brands like Devarana – Dusit Retreats and Dusit Collection.