DirectBooking and DeepYou to develop AI-based hotel booking platform

By leveraging their respective strengths in application scenarios, technology and ecosystem resources, the parties will jointly invest in establishing a joint venture (JV) to build the platform.

The collaboration aims to cover 100,000 hotels within three years.

The JV will integrate advanced AI technologies including natural language processing, intelligent recommendations, demand forecasting, dynamic pricing, and automated services to streamline the booking process.

This system is designed to enhance user experience by offering features such as one-sentence booking and service integration, shifting the industry focus from passive searching to proactive servicing.

The partnership seeks to disrupt current industry practices by promoting fair competition and breaking the monopolies of traditional online travel agencies.

Srivani Venna