Did You Know Ikea Just Opened a Hotel in Spain?

International news
Called Las Dunas de Santa Catalina Boutique House, the two-star hotel is unlike anything most would expect from Ikea. Gone is the signature Scandinavian minimalism or self-assembly furniture vibe. In fact, the connection to Ikea is nearly invisible. There’s no signage, branding, or typical decor to suggest that the world’s most recognizable homeware company had a hand in creating it.

Instead, the hotel inhabits a beautifully renovated historic building, once an old manor house, now transformed into an intimate and elegant space. With just over 20 rooms, the boutique house offers a cozy yet upscale stay with design touches that feel curated and distinctly local rather than mass-produced.

Why the change? Some speculate that this project could be part of a new hospitality experiment—one that tests whether the brand can succeed in the hotel world without leaning on its name. By stripping away the obvious Ikea trademarks, the hotel allows itself to compete not as a novelty, but as a serious contender in the boutique travel market.