Instead, the hotel inhabits a beautifully renovated historic building, once an old manor house, now transformed into an intimate and elegant space. With just over 20 rooms, the boutique house offers a cozy yet upscale stay with design touches that feel curated and distinctly local rather than mass-produced.
Why the change? Some speculate that this project could be part of a new hospitality experiment—one that tests whether the brand can succeed in the hotel world without leaning on its name. By stripping away the obvious Ikea trademarks, the hotel allows itself to compete not as a novelty, but as a serious contender in the boutique travel market.