Cupbop links with RMAL Hospitality to open ten locations in UAE
US-based Korean BBQ fast-casual restaurant brand Cupbop has announced its expansion into the United Arab Emirates (UAE) market through a development agreement with RMAL Hospitality.
The partnership aims to establish ten Cupbop locations across the UAE in the first half of 2025.
RMAL Hospitality’s portfolio, which includes international brands such as Wagamama and Marco Pierre White, will lead Cupbop's entry into the region.
CEO Elias Madbak said: “At RMAL Hospitality, we are constantly on the hunt for groundbreaking ideas and innovative concepts that have the power to cut through the noise and deliver something remarkable to the market.
“The phenomenal success and rapid growth of Cupbop in diverse markets are testaments to their extraordinary appeal. We are thrilled to partner with them to bring their unique and vibrant cuisine to the Emirates.”
Cupbop was established by Junghun Song in 2013 as a food truck in Salt Lake City, Utah and has since grown to 57 locations in the US and more than 200 in Indonesia.