Crest Hotels Group Brings Nine-Hotel Portfolio into Classic British Hotels Collection
Classic British Hotels has announced a major expansion of its curated collection through a new partnership with Crest Hotels Group.
All nine properties within the Crest Hotels portfolio have officially joined Classic British Hotels, bringing 674 bedrooms into the collection.
Powered by CBHUB, Classic British Hotels will provide Crest Hotels with global distribution, demand generation and access to its agency and corporate commercial partnerships.
The partnership will be supported by a dedicated commercial team and is designed to deliver sustained long-term growth.
The addition of the Crest Hotels portfolio brings new locations into the Classic British Hotels UK collection, spanning historic manor houses, coastal retreats and business hotels.
Phillip Allsopp, Managing Director at Classic British Hotels, said: “We are absolutely thrilled to welcome Crest Hotels Group into the Classic British Hotels collection. Crest Hotels have been on an exciting journey and we’re delighted to be supporting their evolution by extending distribution across our various platforms that includes our CB private chain code GDS.
“This will open up Crest Hotels to a wider audience, targeting both the domestic and international traveller through our extensive network of preferred agency and corporate partnerships. We very much look forward to a long and successful partnership.”