Cloud One launches branded residences

The development, in Miami, will include a 214 room hotel, and 85 branded apartments in an eight storey block to be developed by a joint venture combining Motel One from Germany, and partners Busch Group and ALP.X Group. Construction should start in late 2025, for an opening planned in 2027.

Residents will be able to enjoy the block’s hotel-style amenities, alongside hotel guests. These include a rooftop swimming pool and deck, plus a sauna and fitness centre.

The project is being designed by HWKN and ODP Architecture. Residences will be a mix of sizes, ranging from studios to larger duplexes with double height rooms. Indicative pricing suggests a starting price for the accommodation of more than USD500,000.

The Cloud One is building its pipeline on both sides of the Atlantic, having launched the brand with its first hotel in New York. This is an unusual move for a European hotel company, notably one with its first brand, Motel One, firmly embedded in European markets.

From early 2024 to the end of 2026, the business expects to open no less than 13 Cloud One hotels. It started its campaign in early 2024 with the launch of The Cloud One Hamburg-Kontorhaus, followed by the arrival of hotels in Düsseldorf and Prague.

by Chris Bown