Círculo: hotels with history in the heart of each city
By Salomon Hospitality has launched Círculo, a high-end hotel brand conceived for unique buildings. Its first establishment, Círculo Condal, has already opened in Barcelona, while the company is preparing new additions in Seville and Granada for 2027.
Architecture, design and attention to detail are at the centre of its proposal: each property will retain its personality within a collection with a shared identity.
The brand made its debut at 44 La Rambla, in a building constructed in 1891. Círculo Condal has 29 rooms spread across seven floors and features interiors by ContiCert. By Salomon Hospitality plans to restore the most characteristic architectural elements of each property and turn them into part of the guest experience. In this case, the company also wants to offer a space for guests to unwind in the heart of Barcelona.
The brand will continue to grow in 2027 with two projects in Andalusia. The former Palacio Pinello in Seville will become Círculo Sevillano. Palacio San José in Granada will become Círculo Granadino. According to Harry Serra, co-founder of the hotel platform, the aim is for travellers to recognise a distinctive approach to hospitality at any of the establishments.