Choice Hotels relaunches Radisson Individuals in Americas region
International news
Choice Hotels International has relaunched Radisson Individuals in the Americas as an upper upscale soft brand, focusing on full-service, boutique, and independent hotels.
This move follows Choice’s acquisition of Radisson Hotels Americas in 2022, with Radisson Individuals being among the nine brands included in this deal.
In addition, Choice is introducing Radisson Individuals to hotel owners.
The move aligns with the company’s push into the upper upscale market, with this initiative coinciding with growing consumer demand in this sector.
Hotels under the collection are set to embody local culture with distinctive designs, including a prominent front desk, traditional architecture, and artwork that reflects the character of the hotel’s location.