China’s Trip.com unveils $140m fund, inks SEA hotel deals
Trip.com Group has launched a tourism innovation fund worth 1 billion yuan (US$140 million) to back forward-looking projects and individuals in the travel industry. The announcement came at the company’s Global Partner Summit held on May 26 in Shanghai.
The fund aims to accelerate breakthroughs in travel services and experiences, encouraging new approaches across product development, digitalization, and international collaboration.
As part of its broader strategy, Trip.com also unveiled new partnerships with hotel groups from Thailand, Malaysia, and Indonesia. The collaborations are focused on raising service standards in Southeast Asia through joint marketing campaigns and hospitality upgrades.
To further promote China’s inbound tourism, the company is building “two-way service hubs” across 10 domestic destinations and five overseas tour operators. These hubs are expected to strengthen coordination between Chinese cities and international travel agencies, enabling smoother travel experiences in both directions.