Centara Hotels & Resorts and NUO International forge strategic alliance
Centara Hotels & Resorts, Thailand’s leading hotel operator, and NUO International Hotel Management Co., Ltd., recently signed a strategic Letter of Agreement to collaborate on brand development and international expansion.
This landmark partnership represents a powerful alliance between two leading hospitality brands and a meaningful exchange between “Chinese Service” and “Thai Hospitality,” aimed at delivering exceptional experiences to global travellers.
The partnership introduces an innovative two-way brand licensing approach, leveraging resource sharing and complementary strengths. NUO International will bring its heritage-rich brands, such as “Jianguo” and “Brilliant”, to Thailand and Southeast Asia, while Centara will introduce its acclaimed brands, including “Centara” and “Centara Grand,” along with their signature Thai-style service, to mainland China. This cross-regional brand exchange will infuse cultural diversity and vitality into both portfolios, creating a model for integration and growth in the Asian hospitality sector.
Centara Hotels & Resorts