Brussels-based Jill Hotel becomes Belgium’s first to ban alcoholic drinks from its menu
Jill Hotel Brussels, located in the Saint-Gilles neighbourhood, has made the decision to no longer include any alcoholic beverages in its menu. The hotel thereby becomes the first in Belgium to opt for a 0% approach.
While Jill has been open for approximately one year, the Brussels hotel doesn’t stop reinventing itself. From the start, the approach of the hotel has been quite artistic, with regular art exhibitions and a vintage-inspired aesthetic throughout the building. After having introduced a locally-sourced, detoxifying breakfast and a holistic fitness concept, the hotel is now going for a completely alcohol-free drinks menu.
The hotel bar menu thus includes a myriad of alcohol-free signature mocktails and premium soft drinks, as well as detoxifying juices, and a selection of local 0% creations. The hotel does indicate that some of the drinks on the menu, such as alcohol-free wines or fermented beverages, can still include 0.5-1% alcohol due to their fabrication process.
While the hotel has allegedly received quite a few enthusiastic reviews from guests already, the idea behind the 0% approach is not to stop people from drinking alcohol altogether. Therefore, a drink dispenser is available on-site, where guests can still shop some normal beers and other beverages. Travellers are thus still free to opt for the drink of their choice if they are longing for something in particular, although trying out the alcohol-free version might well be worth the effort.
by Camille Van Puymbroeck