Bespoke Hotels announces rebrand

International news
The UK’s largest independent hotel group has announced its transformative rebranding – reflecting its dedication to exceeding guest expectations and delivering exceptional experiences across its growing portfolio of hotels.

Bespoke Hotels, a collection of over 70 independent hotels across the length of the British Isles, has announced a comprehensive rebranding that features a refreshed website, new brochures, and a more prominent identity. This evolution strengthens Bespoke Hotel’s commitment and value to its partners, stakeholders and guests, while helping to solidify its position as a leader in the hospitality industry.

The updated brand reflects Bespoke Hotels’ strategic focus on expansion, allowing it to cater to a wider range of travellers and destinations. Despite the evolution, the brand’s core values of great service, a flair for hospitality and recognition that guests want to be treated like an individual remain paramount.

The multi-faceted approach includes significant investment into a newly refreshed website aimed at increasing its direct booking channel, as well as distributing a leisure breaks brochure across all hotels to promote cross-selling within the portfolio. Each hotel will also receive a plaque identifying it as part of the Bespoke Hotel family, further solidifying the brand’s presence.