It took over the Arora Park hotel in February 2024 and has refurbished it as the 119-bedroom B&B Hotel London Heathrow.
It is the first in a number of openings for the group, with properties in Birmingham, Derby, Inverness, Ipswich and Warrington due to open as B&B Hotels in 2025. The group has a stated aim to expand to 100 hotels in the UK by 2035.
The B&B Hotel London Heathrow has been redesigned to bring what the group describes as European-style hospitality to UK guests.
The hotel features digital check-in kiosks, spacious lounge areas and a breakfast bar serving a buffet breakfast every day.