ASHG expands hotel portfolio with acquisition of FLI Group
Alchemy Step Hotel Group has announced the acquisition of FLI Group, adding eight hotels in Belgium to its expanding portfolio. This move strengthens ASHG’s presence in the European hospitality market as part of its strategic growth plan.
The FLI Group portfolio includes hotels operating under well-known brands such as Mercure, Holiday Inn, and Astoria. These properties are located in key cities across Belgium, including Liège, Antwerp, and Ghent. Notable locations include Mercure Liège City Centre, Mercure Antwerp City South, and Holiday Inn Express Antwerp City North. With this acquisition, ASHG’s portfolio now consists of 13 hotels with over 1,800 rooms across Belgium and Germany.
‘We are delighted to add FLI Group to ASHG's portfolio,’ ‘This acquisition represents an important step in our growth strategy, allowing us to expand our footprint and strengthen our leadership in the European hotel industry. - Steven Lewerenz, a representative of ASHG.
ASHG, a partnership between Alchemy Special Opportunities LLP and Step Partners GmbH, plans to enhance the value of the newly acquired hotels through asset management initiatives such as renovations and potential repositioning of certain properties.