Airbnb’s ‘Santastrophe’ ad pokes fun at hotels this holiday season
Airbnb has launched its latest Christmas ad, highlighting the difference between staying at a hotel versus an Airbnb over the Christmas period.
The festive campaign titled ‘Santastrophe’ forms part of the brand’s ‘Get an Airbnb’ platform.
It was narrated in the style of the poem “A Visit from St Nicholas” and featured Santa Claus delivering presents to an Airbnb compared to a hotel.
When delivering to an Airbnb, Claus was successfully able to complete his mission and deliver the presents, but when he tried delivering them to the hotel he encountered numerous obstacles.
The property rental giant said the ad “plays on the childhood fear of Santa being unable to deliver presents on Christmas Eve.”
The campaign was created in-house and will run across social media platforms, TV, and cinema from 28 November in the UK, US, Canada, Australia, Germany, Mexico and Brazil.
A spokesperson from the business said: “With many families preparing to travel this holiday, this newest ad in our ‘Get an Airbnb’ campaign shows how staying on Airbnb is Santa friendly, with many homes featuring room for a tree or a fully functioning chimney.