Accor’s Emblems Collection Debuts Flagship Hotel in the U.K.

Accor’s new luxury portfolio, Emblems Collection, now has a flagship property: Lucknam Park Hotel & Spa, Emblems Collection. In addition, the company has announced six more Emblems Collection openings over the next two years.

Lucknam Park Hotel & Spa is a 500-acre Wiltshire countryside retreat that blends luxury and intimacy with 42 rooms and suites and nine cottages. In its transition to an Emblems Collection hotel, Accor made subtle modern enhancements while retaining the historic nature of the property, which was built in 1720.

“Emblems Collection is built around the essence of understated, quiet luxury – where true elegance lies in a timeless sense of exclusivity and intimacy,” said Maud Bailly, CEO Sofitel Legend, Sofitel, MGallery and Emblems Collection. “We carefully select iconic properties and destinations that allow our guests to reconnect with themselves, far from the noise of everyday life.

“In a fast-paced world, we value privacy and tranquility, offering sanctuaries where luxury isn’t loud, but deeply felt,” he continued. “Each Emblems Collection hotel embodies authenticity, grace, and soul – because it’s not just beauty that defines a place; it’s the soul that makes it unforgettable. It’s the soul that makes Emblems.” 

Emblems Collections’ other upcoming openings include four in Italy, one in Canada, and one in Greece. 

by Briana Bonfiglio